Borrowell Wins CMA Award for Mobile Marketing of the Year!

Borrowell won the Silver Award at the CMA Awards! We won in the Facebook-sponsored category for Mobile Marketer of the Year for our mobile campaigns that drove Canadians to get their Credit Score for Free! Obviously, it's really cool to win an award and go up on stage to collect it! But the really amazing part was seeing the other winners and the humungous brands they represented! Some of the other winners included some of the top brands in Canada, including Anheuser-Busch, Nike, Proctor & Gamble, GM and the Pan AM Games! For a startup brand like ours, which didn't Continue Reading

BREAKING News: Borrowell Partners with CIBC!

Big congratulations to the Borrowell Team for announcing a strategic partnership with Big 5 bank CIBC! The deal is going to get CIBC customers access to "One Click Loans" and expose the Borrowell brand and technology to many, many Canadians. The deal represents a tremendous amount of work, over a long period of time, by a lot of people. Not very many startup teams would have the expertise, vision, tenacity, patience and experience to create a partnership of this magnitude. When you're a tech startup, things move very fast, and in many different directions. Everyone on the team is expected Continue Reading

(Slideshare) Excited to be Speaking at Inboundcon

I had the awesome opportunity to speak at Inboundcon yesterday in Toronto. My topic was "10 Ways to Hack Your Email Marketing". It was a lot of fun, a great crowd and a beautiful venue. Check out my slides below: 10 Ways to Hack your Email Marketing from Jeff Goldenberg Here are some more photos from the event: Continue Reading

Borrowell Makes Marketing Mag!

Wow! Marketing Mag wrote an amazing case study about our marketing and acquisition efforts at Borrowell. Check it out here: http://www.marketingmag.ca/brands/borrowell-unlocks-the-secret-of-canadians-credit-scores-183106 Continue Reading